Aight so boom.
You’ve launched your company, created your website, and secured your social media profiles on Twitter, Facebook, and IG - but what about your LinkedIn company page?
By failing to create a LinkedIn page for your company, you’re not only ignoring a highly engaged and enormous user base, but you’re also leaving money on the table. Hubspot found that LinkedIn is 277% more effective at generating leads than any other social networking site including Facebook and Twitter.
Having a LinkedIn page for your company has countless amounts of benefits. Whether you’re a consultant, a business with hundreds of employees, or an early stage startup with less than 10 people holding you down, the benefits of having a company page on LinkedIn are infinite - we’ve already shared 8 reasons why here.
If your company doesn’t have a presence on LinkedIn yet, no worries, we got you.
Today, you’ll learn how to create your LinkedIn company page in 10 minutes or less, and a strategy on increasing engagement on your company page.
But first, before you get started, you have to meet a few requirements:
- You must have a personal LinkedIn profile
- Your profile must be at least 7 days old
- Your profile strength must be at the “Intermediate” level at the minimum
- You must have a few LinkedIn connections on your profile to prove you’re not a scam
- You must have your company listed as your current employer in the “Experience” section of your LinkedIn profile
Did you meet those requirements?
Let’s get started now with your company page (frfr this time)
Step 1: Pull up your personal profile
First, log in to your personal LinkedIn account and click on the Work icon in the top right corner of your screen.
Once you click on it, a window will pop up in the right corner, scroll to the bottom and click on the Create a Company Page + button.
Once you do that, the following screen will appear:
For this example, we’ll go with the Small business option.
Step 2: Fill out your profile information
Next, fill out each field and detail out your company info.
Not pictured, but this is also where you’ll upload your logo, add a tagline, and check a box that pretty much says you’re an authorized representative of the organization.
Once you’ve done that, it’ll look like you’re finished but you’re not!
Step 3: Make your LinkedIn company page is just as poppin as you are
If you want your company page to stand out and attract your target market make sure you go the extra mile and add a cover photo, some deets in the About section, and pretty much everything else that pops up when you click the pencil in the upper right corner below your cover photo.
Click the pencil icon above, and then you’ll get to this screen:
Again, make sure you fill out all of the sections in this area.
One of my favorite areas to update in the Edit box is the Hashtag and Feature Groups areas. By having your LinkedIn company follow hashtags and join groups, it’ll help you meet new followers and increase your visibility and engagement.
Aight, now you’re done but the work doesn’t stop here.
Now that you’ve created your LinkedIn company page, the real fun begins. If used strategically, your new company page will help you attract more customers, and increase exposure to your business.
To increase your visibility and your customer base using your LinkedIn company page, you have to be intentional. Make sure you are being strategic with your social media marketing and content to drive on your page to drive traffic back to your site.
LinkedIn Marketing Solutions: https://business.linkedin.com/marketing-solutions/linkedin-pages
Hubspot LinkedIn study: https://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx
*feature photo credit: cotton bro on Pexels