SEO has become a trigger word for any business with an online presence. What exactly is it and why is it so important to do it right?

Does it really mean more $$$ for your business?

Let’s unpack this.

What is SEO?

In it’s simplest form SEO or Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website. Website content includes the format and name of photos used, the titles of each page on the website and the SEO descriptions metadata (included on website builders such as Squarespace or WordPress).

Good SEO gives companies the power to reach customers who are actively searching for a product or service your business may offer, which ultimately means more lead generation and sales for your business.

Why is SEO Important?

Ask yourself this…”How many times a day to I use Google?”

Now think about the 3.5 billion Google searches a day.

A portion of this group contains your potential customers. Think about the keywords people are searching for. Including those keywords in the text on your website is the key to getting that customer to your site.

Food for thought: If you aren’t optimizing SEO, I bet your competitors probably are..

How Can You Get Started with SEO?

Two basic ways search engines algorithms categorize, grade, and reward website is fresh content and backlinks.

Fresh Content: Search engines favor constantly updating content. This means posting blogs about your company and industry news to solidify you and your business as an authority.

Backlinks:  Now that you are an authority, the next step is for other websites and blogs to link your website as a source. Algorithms note this as legitimizing your business and will boost your SEO score.

SEO has a lot of moving parts, so here are some websites that specialize in SEO and offer free tutorials:



Google Analytics Academy.