LinkedIn has over 575+ million users, with more than 260 million active users accessing the social platform on a monthly basis.
In addition to that, LinkedIn is one of the hottest platforms for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than any other social networking site including Facebook and Twitter.
Because of this, it’s no surprise that 79% of marketers view LinkedIn as an impactful lead source. From a B2B stance, marketers recently reported that 80% of their social media leads come from LinkedIn.
As far as Mogul Millennial, LinkedIn is one of our most effective platforms; 80% of our current team members discovered our startup through LinkedIn. I can literally thank our growth due to having a LinkedIn company page and strong presence.
Sadly, this isn’t the story for many small businesses or startups.
Since launching, LinkedIn has been dubbed as solely a tool for professional networking and job hunting. Over time, using it to promote your business has been often overlooked.
By failing to create a LinkedIn page for your company, you’re not only ignoring a highly engaged and enormous user base, but you’re also leaving money on the table.
Whether you’re a consultant, a business with hundreds of employees, or an early stage startup with less than 10 people holding you down, the benefits of having a Company Page on LinkedIn are infinite.
If you’re still not convinced, read on to discover 8 reasons why having a LinkedIn Company page is critical. When you’re done, click the bright yellow box at the end for the LinkedIn Marketing Strategy mini ebook.
#1: It’ll prove you’re legit
I don’t know about you, but whenever I’m on LinkedIn reviewing a personal profile, if a company’s name is listed but their page on LinkedIn is nonexistent, I’m giving mad side-eyes.
Just like having a website is necessary for brand or business, so is having a page on LinkedIn. Having a company page will prove that you’re legit and will give you the opportunity to showcase your company in front of MILLIONS of users.
#2: It’ll give others the chance to cosign you
One of the easiest way to get new clients (and retain your current ones) is to have others cosign you.
By having a company page on a platform with millions of active users, if you provide an experience that customers love, it’ll be the place where they’ll go to sing praises to your name (keep in mind, this will only typically happen if you’re active on LinkedIn and engage with your followers).
Having a company page on LinkedIn gives all current and future fans a place to find you and promote you to their personal audience.
#3: You’ll be able to build a hub for your team
Having a company page gives your team members the opportunity to indicate that they work at your company. Being able to tag the company that they work for in their personal LinkedIn profile further gives legitimacy to their work experience, which in return provides more value to your team members.
value = happy team members.
happy team members = great work
great work = growth & revenue
#4: It’s the best place to promote & launch your biz
Are you still solely counting on traditional press in the form of digital or print media to get the word out about your new biz or product?
If so, why are you doing this to yourself?
While those mediums are great places to promote a product or business launch, it’s not the only way to go (and sometimes not the most effective).
Over the years, LinkedIn has had an enormous impact on how businesses distribute product news and information. According to a poll by Regalix, 81% of B2B businesses say they use LinkedIn for launches, compared to 71% who use Twitter and just 54% who use Facebook.
#5: It’s one of the most effective ways to recruit talent
The idea of using social networking sites to find job opportunities is becoming more prevalent.
While some applicants still use traditional job boards and career sites to find new opportunities, companies are noticing an explosion of applicant interest through LinkedIn.
Also, as aforementioned, at Mogul Millennial 80% of our team members discovered our startup through LinkedIn, and every week, we receive interest from LinkedIn users on joining our team.
#6: It’ll boost your SEO
LinkedIn is known for its SEO benefits for personal profiles, but what many people don’t know is that it has the same type of value for company pages.
Having a company page will give you a huge opportunity to boost your company’s SEO, and in return, help you get noticed by more customers.
#7: You can establish yourself as an industry leader
LinkedIn is one of the most effective ways to distribute content with an engaged audience.
With your LinkedIn company page, you can establish yourself as an industry leader and expert by sharing related content to your audience.
Sharing content regularly can tremendously help your company out in solidifying your reputation as a trusted company in your field.
#8: You’ll be able to beat a social media algorithm (for once)
Unlike Facebook, Twitter, and Instagram, LinkedIn gives users the option to view content by recency.
When you post an update to your LinkedIn company page, it’ll appear in your followers’ feeds, regardless of how often they have interacted with your posts in the past.
In return, all of your efforts to increase your customer base are rewarded with an active audience (and aren’t hindered or filtered by an irritating algorithm).
Keep in mind this doesn’t mean that once you create your company page and post an update, ALL of your followers will see it. For maximum reach, you need to get into the habit of sharing content regularly.
According to LinkedIn, businesses should post at a minimum of 20 times per month in order to reach at least 60% of their following.