You’ve seen it. Maybe you’ve participated in it. We’re talking about “Hashtag Holidays,” or #Holidays. These social media events are a great way for your small business(es) to build brand awareness, engage with your target audience, and have some fun with the world of digital marketing.

Here are 4 ways to take advantage of #Holidays.

Stay on top of it!

Keep a yearly calendar of the #Holidays. This way you can plan strategically for the ones that are right for your business. For example, if you own a bakery shop, you should mark December 15 on your calendar for #NationalCupcakeDay to promote a BOGO sale on your signature cupcake. The coworker who is always buying sweets for the office knows to go to your shop opposed to your competitor who doesn’t even know to celebrate the day.

You’re welcome!

Create a giveaway

If there is one thing that will get people pumped about your product or service, it is a giveaway! A #Holiday giveaway is a great way to promote your business and gain followers and engagement in the process. It’s like killing three birds with one stone.

Do a teaser campaign

Pick 1-3 #Holidays throughout the year that relate most to your business. A teaser campaign will get your audience pumped up for your specials and discounts about a week ahead of time. For example, during #NationalTequilaDay on July 24th bars around the country began promoting their specials a week before. Spending $50 on a local ad on Facebook and Instagram is chump change compared to what you will earn.

Partner with an influencer

The world of influencer partnerships may be scary, but it is an effective way of reaching your audience when done right! According to, 42 percent of consumers rely on influencers for purchase recommendations. Choose wisely though. Partner with an influencer whose audience is similar to your own. He/she can promote your business’ #Holiday sale or event. Compensation for their help often means free products or a small payment. This will vary depending on their followers and engagement rates, which you should make sure to research.

#Holidays are a growing tactic to capitalize on digital marketing consumerism, but don’t let the strive for those dollars keep you from having fun with dates and engaging with your audience like a friend.

Keep it classy!