Don't let the hype on IG fool you, success doesn't happen overnight.

A successful launch derives from some serious planning and a bomb launch strategy.

Keenan Beasley, knows a thing about launching several successful products and brands.

Before launching his entrepreneurial ventures as the CEO of Venture Noire, Supply Factory Brands, and Sunday II Sunday, Keenan managed and led several multibillion brands, including Tide, Gillette and Garnier beauty products. He also served as Vice President of Marketing at L'Oréal, Associate Director at Reckitt Benckiser and Brand Manager at Procter & Gamble.

In this video, Keenan shares his best practice tips on developing a launch plan for your business as well as:

  • How entrepreneurs can create a launch timeline
  • Mistakes founders make when launching
  • Launch plan goal-setting
  • Key elements to include in a launch plan
  • What he's learned from developing launch strategies for Fortune 500 companies and venture-backed startups


Keenan Beasley is the CEO of Supply Factory Brands, a venture studio that invents and invests in brands in the health and beauty sectors. Keenan’s non-profit arm, Venture Noire, mentors and develops diverse entrepreneurs and provides them with access to critical resources.

Keenan also founded and is CEO of Kukua Corp, a global cannabis business, and Infinite Looks, a textured hair care company. In 2014 Keenan started BLKBOX, a creative agency in New York City with a wide range of multinational clients, including Samsung and Diageo.