Co-founded by Isoken Igbinedion, Ifueko, Marlyse Reeves, and Simone Kendle, Parfait is a new wig customization platform aimed at disrupting the category by integrating facial recognition and artificial intelligence to provide buyers with customizable wig products.

Parfait recently raised a $5 million Seed round led by Upfront Ventures and Serena Ventures, with participation from Ulu Ventures, Unshackled Ventures, Contrary Capital, Visible Hands, TRUE Capital’s Culture Fund, Omar Johnson, Chamillionare, Tristan Walker, and Upland Workshop. In addition, they had a waitlist of more than 10K people prior to launching.

In this interview and AMA with Parfait's CMO Simone Kendle, learn more about her startup, and how they secured over 10K people on their waitlist before launching.

*This interview was recorded on August 9th, 2022. To sign up to attend our next live interview, click here.

Resources mentioned:
- - email marketing platform used by Parfait
- - tool used by Parfait to gather target market data and to survey target audience
- - landing page builder tool that enables you to build a gamified referral program & generate more leads
- - tool used by founders to find startup funding