for founders 3 Steps to Defining Your Target Market As an entrepreneur knowing all aspects of business is essential. Your first task? Understanding your target market and context. Who does your business serve? What's the context? In
for founders Pivoting during a pandemic with Chef Amber In the midst of a global pandemic, many business owners have been faced with the challenge of staying afloat due to decreased economic activity--the hardest hit segments being Black-owned businesses,
for founders This founder is creating a fund to develop opportunities for people of color From a young age, Nadiyah Johnson had an interest in computers and mathematics. This interest was formed early, as her father was a software engineer. She said that she was
for founders Fly Ry of The Guys Next Door on building a successful podcast From lucrative careers in social media, marketing, and tech, millennials are impacting the future of work. One career industry, in particular, that's creating new jobs and opportunities is
for founders What VCs can do to create an even playing field for Black founders Aspiring entrepreneurs are very aware of how important it is to have your money right to launching and maintaining a successful business. However, lack of access to capital has long
career development 7 ways to be a better leader at work Even the best-charted paths to leadership can be routes dotted with intricacies and plot twists. Visible upward mobility can mask a myriad of challenges underneath. Leadership is oftentimes associated with
career development How to ace your next video interview like a boss Let's face it, most people hate video calls. Whether it's an unscheduled Facetime call from a bored friend (okay, but did you text first?) or another
career development Use these 3 networking strategies to get hired in 2020 & 2021 It's no question that COVID-19 put a damper on the job market. The Economic Release via the U.S. Bureau of Labor Statistics [https://www.bls.gov/news.
for founders How this whiskey founder uses his brand to unite Black businesses Let's be real, whiskey has a sordid history. Unlike cognac, which has embedded itself in Black culture—from the formation of the relationship with Black soldiers during World
career development How remote work is altering tech salaries The onset of the recent pandemic has changed many aspects of society that we are accustomed to. When it comes to the future of work, a disruption that will likely
career development Trying To Break Into A New Industry? Make These Tweaks To Your Resume In 30 Minutes Or Less! Transitioning your career can be one of the most gut-wrenching and soul searching decisions you’ll ever make but once you do commit and embark on this journey, you’ll
career development Keisha Shields on work-life balance, and transforming your story into a million-dollar message As a previous corporate employee and Black-woman business owner/entrepreneur, I know what it’s like to feel as if my voice isn’t being heard in boardrooms and meetings.
career development What to do when you get *crickets* instead of feedback at work Learning to take constructive criticism in the workplace is quite frankly, not easy to do. It can be tricky to tell whether the criticism is about you and not your
for founders How to secure partnerships with major organizations Are you a founder lookin to break into a crowded and competitive market? It's time to get strategic and look for that niche market. That's the
for founders How to write a media-worthy pitch and get a reply So, you've registered your business, the website is up, and your product is ready to ship, but no one knows about it yet. Now is the time to
for founders Here's how BankBlackUSA is normalizing banking Black It’s no secret that there is a wealth gap between Black people and our racial counterparts. Part of this is attributed to a lack of financial services in Black
for founders How to create a lasting relationship with your consumers through newsletters Email marketing is where it's at. Get into it. If you're not using email marketing to grow your biz, you are leaving money on the table.
for founders Shannon Maldonado of Yowie teaches how she built a loyal fanbase After her twelve years in New York City and gaining substantial design experience from well-known contemporary clothing brands, Shannon Maldonado was hungry to challenge her creative instincts in a new
legal What freelancers should know about work-for-hire agreements Currently, there has been a big push for Black creatives to maintain ownership of their intellectual property, particularly their copyrights or “art” (i.e. art, books, music, photographs, video content,
living corporate Learn how Living Corporate is amplifying Black Professionals I love podcasts! It doesn’t matter if it is a long commute, short commute, working out at the gym, cooking or completing hard tasks at work, you can find
career development How to prioritize health and wellness while securing the bag It’s easy for Black women to neglect their health when we’re doing so many things to get ahead. I get it, we all want to break generational curses,
career development My unpopular opinion on salary negotiation that ACTUALLY works This may confuse you but you really don’t need to negotiate your salary. Yep. I said it. Take me for example; I’ve always been given the top of
career development 5 women share what they wish they knew about salary negotiation It was September 2015. I had just inhaled a few Torchy’s Tacos in my car because I was using my lunch hour to secretly search for jobs on my
career development How Black women can fight back against unequal pay Sis, listen up! Gif credit: GiphyWhen it comes to pay equity, we must learn to embrace the "for us, by us" mindset. And there are a number of
career development What companies can do to fight pay inequality for Black women While many holidays mark a day of celebration or respectful remembrance, some holidays exist to bring awareness to the inequalities in our society, and the ever present need for change.
